Video for charities in Auckland
Impact films, fundraising content and donor-facing video, for organisations where every dollar is being watched, including the one spent on this.
The brief is usually the same shape
Show what the organisation actually does, in a way that makes someone want to give, volunteer, or fund it again next year. Not a mission statement read to camera. The work, the people it reaches, and someone saying in their own words what it meant.
That is a genuinely different job to a corporate profile, because the goal is not “look professional”, it is “make someone feel the thing enough to act on it”.
What tends to matter more here than elsewhere
Most charity video budgets are smaller than a comparable corporate one, and the honest answer is that a shorter, well-shot piece beats a longer, thinly-covered one every time. If the budget is tight, say so at the brief stage and the shoot gets planned around getting the most out of one focused day rather than trying to cover everything.
Beneficiaries, volunteers, staff who did not sign up to be on camera. Slower, gentler, and no pressure to get it in one take. More on how interviews go on the corporate video page, most of it applies here too.
A fundraising piece from this year is often still being shown at events three years later. Worth shooting slightly more broadly than the immediate brief, since a wider stills and b-roll set costs almost nothing extra on the day and saves a reshoot down the line.
Where anyone vulnerable is on camera, proper release forms and a clear conversation about how the footage will be used, not just a nod on the day.
What you get
A main film, usually one to three minutes, for donor presentations, funding applications and your own channels. Short vertical cuts from the same footage for social. A stills selection.
What it costs
Priced the same way as everything else, itemised and based on the actual brief rather than a flat “charity rate”. What it usually looks like: a half day or full day shoot from $800, with the finished film and cuts on top depending on how many deliverables come off it.
If budget is the constraint, say the number and the shoot gets planned to fit it rather than the other way round.
Client work
Questions
Not as a fixed rate, since every job is different, but the price reflects what is actually needed rather than a padded corporate scope. Say the budget and the brief gets built around it.
Yes, with proper consent and release forms, and at whatever pace works for the people involved.
Well shot footage from a fundraising piece can stay in use for years. Worth mentioning at the brief stage if the material needs to work for more than the immediate campaign.
Tell me the work, the audience and the number you have.