How to brief a corporate video
Four questions get most of the way to a proper quote. Everything else can be worked out on a call.
A recruitment video and an investor pitch are both “corporate video” and need almost nothing in common. Say where it is going, since that decides tone, length and how polished it needs to look.
Names, roles, and roughly how many people. This decides how long the shoot day needs to be, and it is worth checking early whether everyone is actually comfortable being filmed. Interviews are usually the hardest part of the day, not the filming itself.
One office, or several locations. A meeting room, or the shop floor. Worth mentioning anything awkward about the space, air conditioning that is loud, glass walls, fluorescent lighting, since those are all fixable in advance and much harder to fix on the day.
A firm deadline changes how the job gets planned. If there is not one, say roughly when, since “as soon as possible” and “sometime next quarter” are different jobs.
What helps beyond the four questions
A reference video, even a rough one, tells a videographer more in ten seconds than a paragraph of description. A sense of budget, even a range, saves both sides time, since “as good as possible for $2,000” and “as good as possible for $15,000” are genuinely different briefs.
What you do not need to work out yourself
The shot list, the interview questions, the edit structure. That is the job you are hiring for. Bring the four answers above and the rest gets built from there.